Valley Tigers (West Des Moines)
Challenge: As one of the largest high schools in Iowa, Valley suffered from a lack of
consistency when it came to its brand. Logos from multiple colleges were being used — resulting in the school having to pay multiple licensing fees. In the end, the district was paying a lot of money for a brand identity that wasn’t even its own.
Solution: New facilities were in the plans and Valley wanted a new logo system that would represent all of their schools. We organized a group of thought-leaders and
influencers to get their unique perspectives and gain buy-in from the very start, then helped the district roll out the new branding — to an extremely positive response.